The Convention is going digital for 2020
Presented by Mermaid and Mom & Pixie Tribe
An event for Merfolk around the world!
The California Mermaid Convention
A Shellibration of Everything Mermaid
Join our California Mermaid Convention community during a three-day mermaid extravaganza! Bring old friends, and meet new ones during the longest-running mermaid event on the West Coast. From swim play, to costuming, shopping and entertainment, the convention has something for everyone. All ages and families welcome
Meetings, Workshops and Lectures
Join some of the biggest fish in the industry to ask questions, hear behind the scenes secrets and take online courses to expand your mermaid knowledge and portfolio. We will offer both free and paid online meetings covering a range of topics and subjects!
Vendor Specials
We are proud to offer exclusive merchandise for our convention. We will also feature an online vendor hall, with day-of specials, limited edition products and wares, and a free Vendor Showcase where customers can see some creations up close!
#SHELLterinplaceCMC
Make sure you join in the online fun and use our hashtag when you post photos!
ten reasons you have to attend the california mermaid convention!
Do you love Mermaids?
Can't get enough of "Mako Mermaids" or "Siren"? Maybe you've heard of a small movie called "The Little Mermaid"? It seems pop-culture can't get enough of these fishy people. Well, did you know there is an entire convention all about mermaids?
Yes, an entire convention about MERMAIDS!
Tired of wearing your tail alone in your tub? Tired of singing Part of Your World alone? Ready to take a group 'shellfie'? You can swim to Sacramento and make some new finned-friends!
There are so many amazing things happening as part of this convention, so we thought we would share 10 reasons why you won't want to miss this magically aquatic event in Sacramento, California July 9th-11th, 2021!
2. Everyone is welcome!
The Merfolk Community is a very diverse and inclusive one. You can celebrate with all ages, orientations, backgrounds etc. Mers from all over the country and internationally come to swim, network and just have fun for the weekend. The event also has a strict Code of Coduct, so you can definitely feel safe and supported. Whether you are a Professional Mermaid or are just dipping your fins in for the first time, everyone is welcome here!
4. The Promenade of Mermaids will be celebrating 11 Years i
A Decade of Nautical Fun!
At the Promenade of Mermaids, you'll see all manner of nautical denizens here: mermaids, pirates, steam-punk walruses in wheelchairs, dogs dressed like lobsters (these are all real examples, by the way). Accompanied by live music, crowds gather to watch this under sea parade as it marches and dances through the historic Old Town Sacramento, which is full of adorable shops and great restaurants.
5. The chance for kids to swim with mermaids!
Have a little one who's dreaming of playing and swimming with a real mermaid? Look no further! There are multiple swim sessions with a variety of merfolk on both Friday and Saturday. You can even enter on our Facebook Page or Instagram Page to win free spots for a Kids Swim. We have a Toddler Swim Session and a Merman Swim Session as well.
6. Completely free to the public events!
While the entire convention itself runs for 3 days, events on 2 of those days are completely free! A Main Entry ticket purchase on Saturday gives you access to vendors, open group swims, live entertainment, lectures and panels. But our events on Friday and Sunday are totally FREE! Friday of the event is a Launch Party at Dive Bar Sacramento (21+) with exclusive underwater performances. Sunday is The Promenade of Mermaids parade with vendors. After the parade is the River Clean Up, which includes a mermaid meetup and picnic!
7. Water performance workshops & photoshoots!
Ready to learn how to be an actual mermaid and do it safely? The convention offers a few different workshops where you will be trained by Professional Mermaids! These lovely and talented ladies work everything from private parties to jobs in the tv & film industry. Like the sultry siren at the left, Iara Mandyn, who happens to have a 4 minute breath hold - no big deal. After your workshop, you then get to show off your skills for your personal underwater photoshoot!
8. Mermaid and nautical vendors!
Need some new thingamabobs? Maybe a new mermaid crown? How about your own pet silicone sea-horse? This is the place to get them. The event hosts a ton of vendors, who will be showcasing swimmable fabric tails, mermaid art, nautical jewelry and other magical, shimmery wares! Just try not to become a hoarder like Ariel......
10. The event benefits a local charity every year!
This year we will be supporting The American River Parkway Foundation whose mission is to support the preservation and enjoyment of the American River Parkway by fostering environmental education, stewardship and volunteer opportunities. We love giving back to the communities that helped build the convention!