Coming soon to Sacramento, CA

July 12th - 14th, 2019

Presented by Mermaid and Mom & Pixie Tribe


Mermaid and Mom


Offering the very best in aquatic gear for Mermaids young and old, Mermaid and Mom provides their customers with unique commissions in art, costumes and accessories. Fish bags, Dingle-hopper Hair Clips and Pendants, Waterproof Shells Watches, and fabric swim wear in all shapes and sizes! Isn't it time you had your very own Shell Crown?

Morganna's Magic


Morganna’s Magic is Southern California based jewelry designer. Focusing on affordability and quality, she works hard to create pieces as unique and beautiful as her clients. Her designs can be seen regularly on Mermaid Raina and Mermaid Vanessa (Sassy Strawberry).  All designs are swimmable, meaning they can be worn in water and on land

Garnet Grotto


Garnet Grotto is a shop specializing in hand-painted silicone creations made by visual artist and crafter, Merman Garnet. Sea creatures ranging from whimsical seahorses, to a variety of starfish and mollusks are available in addition to wearable and swimmable accessories for merfolk of all genders. Each item is sculpted or molded from real-life specimens, cast in dragon skin platinum-grade silicone and painted using pigmented aquarium-safe silicone. A variety of color options for each item are available, in addition to custom commissions through the Garnet Grotto Etsy shop. 

Field's Fancy


Field's Fancy specializes in fantastical fae fripperies, creative colorful comfortable couture and adornments.  Accessories range from lightweight leather earrings to crochet crowns, hats, scarves and vests.  The mermaid belts are one of a kind art pieces for you hips and are made with a variety of reclaimed fabrics and trims.  They are fun and flowy and will make you feel magical even on dry land. 

Casey Robin Art/Illustration


Casey Robin is an illustrator working out of Los Angeles. Her clients include Walt Disney Animation Studios, Disney Publishing, and Pinup Girl Clothing. Her earliest call to the arts came through Disney's The Little Mermaid, which planted in her a deep-seated love for merfolk. Over the years, she has created many mermaid illustrations, drawing on the beauty of aquatic life as well as fairytale and imagination.  

Fly to Me


Handmade jewelry by Karen Minkel inspired by the seas and all who dwell within. Fly to Me specializes in small mermaid trinkets! Be sure to grab a whosit....or 20!  

MerWych Apothecary


 As a professional mermaid and magical practitioner, Janessa (the owner and item creator of MerWych Apothecary) feels especially close to the Seawitch persona. The Seawitch does not entail something scary or evil, but instead the magical healers of the sea. The name MerWych Apothecary represents the Seawitch in her mermaid form, and the herbal medicines she provides. Janessa sustainably harvests her own seaweeds fresh from the coast, and extract their properties into many of the medicines provided by MerWych Apothecary. One such item is the Siren Bath Tea, which is a bath soaking mixture that contains nourishing kelp. MerWych Apothecary is a passion and an offering, may it bring healing and support to all those who are seeking it. 

Announce coming events


 Travel in true mermaid style with accessories from Shawnie's Embriodery! Her items are all machine embroidered or appliqued.  She carries jewelry, bookmarks, keychains, hand sanitizer holders, luggage tags/ ID badge holders, coasters, placemats, tote bags, towels, and pocket reading pillows. They have mermaids or ocean life on them as well as beach items/ scenes.  Her items are easy to pack up for travelers and range in prices from $4 to $50. 

Joyful Stitch


 Score your own Mer-tote at the California Mermaid Convention this summer! Joyful Stitch will be offering Mermaid Tail drawstring backpacks, along with shark, pirate and sea life drawstring backpacks. In addition we will have smaller drawstring treasure pouches, done in mermaid and sea life fabrics. Heating pads and hand warmers done in Mermaid and sea life fabrics, these are perfect after a long day of swimming to help ease those tired muscles! 

Frau Fancy


Frau Fancy will be offering clothing, accessories, jewelry, home decor, and toys. She thoroughly enjoy crocheting and she loves to share what she does with others. She and her daughter both share a love for mermaids

Kawaii Rabbit Designs


Jessica is the artist behind Kawaii Rabbit Designs. She loves creating Kawaii characters! She designs Apparel and Accessories based on Lolita and Harajuku Fashion. Most of her products are ocean themed and inspired by Japanese Kawaii Culture 

Persephone's Temptations


Persephone's Temptations is a small business owned and operated by Sacramento-based showgirl Persephone Pon Farr. Her primary body of work focuses on glamorous performance pieces: hair and body accessories, dance costuming, rhinestone embellishment, and fabricating theatrical props and puppets. Persephone is excited to be creating an exclusive collection of magical mermaid-themed merchandise for this year's California Mermaid Convention, such as: rhinestone pasties, nautical hair clips, siren headdresses, and dazzling mermaid tops in a variety of sizes, colors, and styles! 

Sweet Siren Designs


 For the love of Mermaids and Monsters - Sweet Siren Designs is an LA based design company that is run and designed by Sara Yasmin. Handmade jewelry and accessories, curated graphic tees for both men and women, clothing and some oddities. It's the perfect blend of Nautical meets Horror meets Vintage inspired with a Tiki Twist. 

The Sisters Bling It


 Get your sustainability on at The Sisters Bling It booth during the California Mermaid Convention this summer! Look at these shiny drinking vessels! The Bling Sisters are creators of one of a kind handmade & designed custom stainless steel tumblers! They can make your vision come to life or take your ideas and create something unique to you! 



Dive into an enchanting underwater adventure with our FINIS Mermaid™ Collection! These products instantly transform any swimmer into a real mermaid. Inspired by mermaid legends and the vibrant colors of the sea, our Luna and Mermaid swim fins allows you to glide through the water. Our collection of caps, goggles, and fin covers gives swimmers of all kinds the ability to express their inner mermaid–and keep even the youngest mermaids happy with fun diapers that fit snug around the waist and legs! See more at 

Fin Fun Mermaid Tails


Fin Fun makes amazing swimmable mermaid tails! These are more than just mermaid costumes. They make real mermaid swimsuits for kids and adults with a patented monofin that provides a unique mermaid shape and excellent propulsion! Plus, you'll love their matching swimwear, t-shirts, mermaid blankets, and so much more! 

Check out their mermaid tails at to order yours today!  

Emily Alexandria Cosmetics


Emily is known as The American Mermaid. Through her years being a diver, mermaid, and ocean conservationist, Emily decided to create a cosmetic line that not only was good for your skin but safe for the oceans. A percentage of the proceeds of each sale goes to 

Mermaid Magic


At Mermaid Magic, we are always looking to make our mermaids sparkle in the most glorious way. Our goal is to spread joy through glitter and help you find the magic in each and every day. Kindness in its purest fore is the core of what we believe at Mermaid Magic. Everything we do is based on kindness and care, from start to finish.

The Mermaid Store


 The Mermaid Store has the biggest Mermaid Treasures outside of the Ocean itself. We are so pleased to have the Mermaid Store swim up to join the convention all the way from Newport Beach! Swing by their booth for mermaid treasures galore.

Sketchderps and Charlotte N Art


Emily and Charlotte were two animation students at California College of the Arts, who recently moved to LA together to pursue a career in cartoon TV.  A large portion of Emily's social media followers have been professional mermaids, and she's gotten an overwhelming response in digital art commissions to draw them. The two are excited to share their work with this new market under the company title they only just made up: We Draw Mermaids Sometimes. 

The Merry Mermaids


Find these Handcrafted Treasures and more at the Merry Mermaids booth this summer during The California Mermaid Con! Merry Mermaids is three local Sacramento moms and one 11 year old. We all enjoy making creative crafts and art and love making people happy

Pearls and Ivy


Ever since she was a child, Sara has always believed in the world of magical creatures. Her creations are rooted in the faerie world, but extend all over the fantasy realm. Pearls & Ivy is all about mixing glamour and nature, beauty and tenacity, grace and grit. From wearable wings, to upcycled costuming, and otherworldly accessories, Pearls and Ivy can help you feel more magical every day! 

Slip Ins Dive Skins


SlipIns Sun Protective Waterwear provides the active Mermaid with 60+UPF sun protective without having to apply and reapply sunscreen as she enjoys her water activities.  SlipIns just introduced their NEW Sensations  of the Sea Collection, and AquaMermaid has quickly become a favorite.  All SlipIns are perfect to protection your skin from the Sun, but also from jelly fish and other stinging critters, plus they dry quickly, breathable, and super cute and comfortable to wear in or out of the water. 

Finn and Finch Designs


We are so excited to welcome back Finn and Finch Designs, a long time supporter of the mermaid community and maker of many adorable things! Finn & Finch Designs makes whimsical and unique laser cut signs, earrings and gifts. Each piece is designed and lovingly created by Julie. She loves combining vivid color and wood grain and creating fun pieces with a laser cutter. Finn & Finch Designs is recovering from the destruction of their studio and home in Paradise, California. 

Food Vendors

Oblivion Comics and Coffee


We are thrilled to have Oblivion Comics & Coffee as our main food vendor at the California Mermaid Convention this summer! You can find them in our Main Hall, serving up yummy snacks, tasty treats, and delicious drinks. Oblivion is your neighborhood comic book and coffee shop providing you with specialty coffee, local beer, plant-based treats, and the newest comic book releases. Come hang out with Downtown Sacramento's geeky hot spot! For more info on Oblivion Comics click here!

Tahoe Pops


Our popsicles are made in Tahoe with locally sourced fruit, organic cane sugar, and crisp mountain water! As any mermaid would, we appreciate the crisp clear water that we are blessed with and wish to share our delicious treats with the mermaid world! Our treats are a perfect poolside addition to a hot California summer day at the Mermaid Convention. 

Good Roots Cafe


Enjoy poolside, Gluten Free, Fat Free Fruit Smoothies and Iced Lattes made with Organic Cold Brewed Espresso from Good Roots Cafe! The best to cool you down and perk you up this July in Sacramento

Activity Vendors

Face Painting - Pixie Tribe Entertainment


The California Mermaid Convention is pleased to offer an absolute hit for children and grown-ups of all ages. Pixie Tribe Entertainment uses cosmetic grade, coconut oil based paints in beautiful shades of color to bring the best of a child's imagination to life! Shimmering colors, dragon scales and jewels available upon request. Fantastic for mers and merlings of all ages! 

Color Street Nail Art


Melissa Myers, our Color Street artist will be available to apply her adorable mermaid themed nail art during the convention*

Color Street is 100% real nail polish that goes on dry! It has a base, color, and top coat all built in. No tools are required for application or removal.  It stays on up to 14 days and since it is real nail polish it comes off with nail polish remover. These non-smudging nail polish strips are available in solids, glitters, and designs. You can even layer them for a custom look. We recently rolled out a pedicure line and a petite line for smaller nails.  

*Free application with any buy 3, get 1 free purchase

La Sirena - by CrowCaw FX


Jonathon Mario Aspittle is the owner and operator of CrowCaw FX, a special effects company based out of Salt Lake City Utah . He specializes in paint work, prosthics, and merfolk tails! La Sirena Merfolk Tails started a two years ago and has blossomed into his full time work. With 13+ years in makeup fx, creature tails came easily and he found a few passion.

All tails are custom made and unique to the designs he creates with his clients. Jonathon specializes in creature tails and realism while focusing on innovation and comfort


During the convention Jonathon will be doing makeup demos and body painting poolside. Demos will be to match body paint to their unique tails as well as prothetic applications of gills and fins.

Jonathon will also be doing basic paint touch up and repair on silicone tails and taking orders and consultations for new tails. His booth will be running a show special of custom tails. 



 We sincerely thank everyone who took the time to submit their applications to vend their crafts and creations at the Convention. We ABSOLUTELY LOVE our vendor selection for this year, and can't wait to share their beautiful wares with you all. Craft/item vendor applications are now closed.

We are still accepting Food Vendor applications. They can be found above.

Unique Gifts and Costumes


From bath products, children's toys, games, tea, costumes, art, trinkets and books; we hope to host a range of beautifully crafted items.  

Due to the limited space of our venue and the vision of this event we are not accepting vendor applications from Direct Sales or Multi-level marketing representatives (including, but not limited to, LuLaRoe, Lipsense, Scentsy, Paparazzi, Pampered Chef, Mary Kay, Avon, etc). 

Food and Drink


Are you a licensed food or beverage vendor? Do you have that oh-so-perfect mermaid smoothie all the fishes have been raving about? 

We are seeking a few food vendors for our interior hall, as well as food trucks for our convention attendees.

No alcohol sales will be permitted onsite